THE INDIAN LUNCHBOX

Brand identity for mobile caterer The Indian Lunchbox.

The Indian Lunchbox is a mobile catering company serving up delicious traditional Indian Street Food. Their mission is to open people’s minds and mouths to our tasty, homemade food that will even satisfy the appetites and taste buds of meat lovers.

The concept was inspired by Indian street art and how they decorate their trucks and haulage vehicles in India. The use of colour, patterns, symbols and phrases (Horn Please), gave the brand style an authentic and relatable look. The logo itself is inspired by the Tiffin lunchboxs that are used across India.