EVOLVE FITNESS

Logo and brand identity for a new gym in Leyton, London offering the quality previous gyms couldn’t. Evolve Fitness Gym pride themselves on having the latest equipment, expertise and a welcoming atmosphere for all. All they needed was a brand to match their ethos!

The logo is minimal, linear and intentionally non-gender specific. The angles of the bespoke letters and manipulated ‘E’ indicate the movement and tempo of the lifestyle journeys people will take to evolve.