SHANDOLOGY

Scotland based cycle brand ‘Shand’ needed a revamped brand identity to help them achieve their objectives to launch a new bike range and new website.

I was tasked to bring their story to life in ways they hadn’t be able to achieve before, working around their already established ‘Scottish Hare’ logo and existing range of bikes to ensure their heritage lives on.

The new vision was well thought out but simple, Shand believe in creating bikes that give people the freedom to roam and to seek adventure across various terrain. So I created a look and feel that also crosses boundaries visually and is empowered by a colour palette made up from their most popular and iconic bike colours.

The brand identity went on to be used on the Shand exhibition stand at the NEC Cycle Show as well as the new website, which I consulted on from a brand perspective, developing further brand assets like Shand’s terrain icons.