Owner of Iconic Coaching Sanjay has an impressive background working with some incredible well-known organisations, but he was after a logo and brand identity that he could really shout about, one that represented his ethos and objectives as a coach.

THE RESULT

I worked closely with Sanjay to identify the key messages for his brand and leadership encapsulated everything his business was about.

The final result was a clean but dynamic logo building in the letters I and C for Iconic Coaching but most importantly highlighting the singular ‘leading’ letter ‘I’ in the icon to symbolise him as a coach helping others but also in turn representing the individual looking to make a difference and ‘Lead in Life’.